ej77 Privacy Policy — How We Collect, Use, and Protect Your Personal Data

01 Policy Overview

This Privacy Policy ("Policy") describes how ej77 ("ej77", "we", "us", "our"), the operator of the online betting and casino platform accessible at https://ej77.io and all associated subdomains and applications (collectively, the "Platform"), collects, uses, stores, shares, and protects personal data relating to registered users, prospective users, and visitors ("you", "your").

This Policy applies to all personal data processed by ej77 in connection with the Platform, including data collected through account registration, deposits and withdrawals, gameplay, customer support interactions, and your general use of the website. By accessing the Platform or registering an account, you confirm that you have read and understood this Policy and consent to the practices described herein.

This Policy should be read in conjunction with our Terms and Conditions, which govern your use of the Platform. Where this Policy conflicts with any other document, this Policy will prevail in matters relating to personal data and privacy.

02 Data We Collect

ej77 collects several categories of personal data depending on how you interact with the Platform. The table below summarises the principal data types we hold.

We do not intentionally collect sensitive personal data such as racial or ethnic origin, political opinions, religious beliefs, biometric data, or health information. If any such data is provided incidentally in communications with our support team, it will not be stored beyond the resolution of the relevant matter.

03 How We Collect Your Data

3.1 Data You Provide Directly

The majority of personal data we hold is data you provide to us directly through your interactions with the Platform. This includes information entered during account registration, details submitted as part of the KYC verification process, payment information entered when making a deposit or requesting a withdrawal, content shared with our support team via live chat or email, and any preferences or settings you configure within your account profile.

3.2 Data Collected Automatically

When you visit or use the Platform, certain technical and usage data is collected automatically by our systems. This includes your IP address, the type and version of browser you are using, your device type and operating system, the pages and features you access on the Platform, the time and duration of your sessions, and referring URLs where applicable. This data is collected through server logs, cookies, and similar tracking technologies as described in Section 10 of this Policy.

3.3 Data from Third Parties

In certain circumstances ej77 may receive personal data about you from third parties. This includes identity and address verification data from KYC service providers, fraud risk scores and alerts from fraud prevention agencies, payment confirmation data from mobile money providers (bKash, Nagad, Rocket, Upay) and card networks (Visa, Mastercard), and, where applicable, information from publicly available sources to assist with due diligence obligations.

04 How We Use Your Data

ej77 uses the personal data we collect for the following purposes:

• Account creation and management: To register your account, authenticate your identity at login, and maintain your account profile throughout your relationship with ej77.
• Service delivery: To process your bets, settle your winnings, credit bonuses, and provide access to all Platform features including sports betting, live casino, slots, lottery, and triple games.
• Payment processing: To process deposits via bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, City Bank, BRAC Bank, Islami Bank, Sonali Bank, Visa, and Mastercard, and to execute withdrawal requests to your registered payment method.
• Identity verification (KYC): To verify that you are who you say you are, confirm you meet the 21+ age requirement, and comply with our anti-money laundering obligations.
• Fraud and security: To detect, investigate, and prevent fraudulent activity, bonus abuse, money laundering, and other prohibited conduct as defined in our Terms and Conditions.
• Responsible gaming: To monitor gameplay patterns that may indicate problem gambling behaviour, to enforce self-exclusion or deposit limits at your request, and to provide relevant responsible gaming resources.
• Customer support: To respond to your enquiries, resolve disputes, and improve the quality of our support services.
• Communications: To send you transactional notifications (deposit confirmations, withdrawal updates, bet settlements), service announcements, and — where you have given consent — promotional offers tailored to your interests.
• Platform improvement: To analyse usage data and identify ways to enhance the performance, reliability, and usability of the Platform for players across Bangladesh.
• Legal compliance: To comply with applicable laws, regulations, and lawful requests from competent authorities.

05 Legal Basis for Processing

ej77 processes your personal data on one or more of the following legal bases depending on the specific activity involved:

• Contractual necessity: Processing is necessary for the performance of the contract between you and ej77 (i.e., the Terms and Conditions) — for example, processing a deposit or settling a bet.
• Legal obligation: Processing is required for ej77 to comply with a legal obligation — for example, conducting KYC checks or retaining financial transaction records for the required statutory period.
• Legitimate interests: Processing is necessary for ej77's legitimate business interests, provided those interests are not overridden by your rights and interests — for example, using technical data to detect fraud or improve Platform security.
• Consent: Where ej77 relies on your consent as the legal basis for processing — for example, sending you promotional communications — you have the right to withdraw that consent at any time without affecting the lawfulness of processing carried out before withdrawal.

06 Sharing Your Data

6.1 Categories of Recipients

ej77 does not sell, rent, or otherwise transfer your personal data to unaffiliated third parties for their own commercial purposes. We share your data only in the following circumstances and only to the extent necessary for the stated purpose:

• Payment processors: bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, City Bank, BRAC Bank, Islami Bank, Sonali Bank, Visa, and Mastercard — to process your deposits and withdrawals.
• Identity verification providers: Third-party KYC and document verification services used to authenticate your identity and confirm your age.
• Fraud prevention agencies: Services that help ej77 detect and prevent fraudulent transactions, bonus abuse, and money laundering activity.
• Game software providers: Certified studios including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi receive anonymised or pseudonymised session data necessary to deliver game functionality. They do not receive your full identity or payment data.
• IT and hosting providers: Infrastructure and cloud service providers who host the Platform and store data on our behalf, under strict data processing agreements.
• Legal and regulatory authorities: Where required by applicable law, court order, or a lawful request from a competent authority.

6.2 International Transfers

Some of the third parties listed above may be located outside Bangladesh. Where personal data is transferred internationally, ej77 takes reasonable steps to ensure that appropriate safeguards are in place to protect your data at a level equivalent to the protections afforded within Bangladesh, including the use of contractual data protection clauses with recipients.

07 Data Retention

ej77 retains your personal data for as long as is necessary to fulfil the purposes for which it was collected, including satisfying any legal, accounting, or regulatory reporting requirements. The principal retention periods applied by ej77 are as follows:

Upon expiry of the applicable retention period, personal data is securely and permanently deleted from our systems, or anonymised such that it can no longer be associated with any individual. Anonymised data may be retained indefinitely for statistical and analytical purposes.

08 Data Security

ej77 takes the security of your personal data seriously and employs a range of technical and organisational measures to protect it against unauthorised access, accidental loss, destruction, or disclosure. Key security measures in place include:

• 256-bit SSL/TLS encryption for all data transmitted between your device and the Platform;
• Encryption of sensitive data at rest within our database infrastructure;
• Strict role-based access controls limiting which ej77 personnel can access personal data, on a need-to-know basis;
• Multi-factor authentication requirements for internal administrative systems;
• Regular security assessments, penetration testing, and vulnerability scanning of Platform infrastructure;
• Intrusion detection and monitoring systems operating on a continuous basis;
• Contractual data security obligations imposed on all third-party service providers who process data on our behalf.

Despite these measures, no data transmission or storage system can be guaranteed to be 100% secure. In the unlikely event of a data breach that is likely to result in a risk to your rights and freedoms, ej77 will notify affected users without undue delay and will take all reasonable steps to mitigate the impact of the breach.

You also have a role to play in keeping your data secure. You are responsible for maintaining the confidentiality of your ej77 account credentials. Do not share your password with anyone. ej77 staff will never ask you for your password.

09 Your Privacy Rights

As a user of the ej77 Platform, you have the following rights in relation to the personal data we hold about you. To exercise any of these rights, please contact our support team via live chat or at [email protected].

• Right of access: You have the right to request a copy of the personal data ej77 holds about you, together with information about how it is used. We will respond to valid access requests within 30 days.
• Right to rectification: If any personal data we hold about you is inaccurate or incomplete, you have the right to ask us to correct it. You may update most of your profile information directly within your account settings.
• Right to erasure ("right to be forgotten"): In certain circumstances you may request that we delete the personal data we hold about you. Note that this right is subject to limitations where we are required to retain data to comply with a legal obligation or to establish, exercise, or defend a legal claim.
• Right to restrict processing: You may ask us to pause the processing of your personal data in certain circumstances — for example, while you contest the accuracy of the data we hold.
• Right to data portability: Where processing is based on your consent or on a contract, you may request that we provide your personal data to you in a structured, commonly used, machine-readable format.
• Right to object: You have the right to object to the processing of your personal data where that processing is based on our legitimate interests. We will cease such processing unless we can demonstrate compelling legitimate grounds that override your interests.
• Right to withdraw consent: Where we rely on your consent to process your data — for example, for marketing communications — you may withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing that took place before the withdrawal.

10 Cookies and Tracking Technologies

10.1 What Are Cookies

Cookies are small text files placed on your device by a website when you visit it. They allow the website to recognise your device on subsequent visits and to remember certain information about your preferences or session. ej77 uses cookies and similar technologies including local storage and session storage to operate and improve the Platform.

10.2 Types of Cookies We Use

• Strictly necessary cookies: These are essential for the Platform to function. They include session cookies that keep you logged in during your visit and security cookies that protect against cross-site request forgery. These cannot be disabled.
• Functional cookies: These remember your preferences — such as your chosen language or display settings — to provide a more personalised experience. Disabling them may affect Platform functionality.
• Analytics cookies: We use anonymised analytics data to understand how users navigate the Platform so that we can identify areas for improvement. This data is aggregated and cannot be used to identify individual users.
• Security and fraud-detection cookies: These help us detect and prevent fraudulent activity, including identifying anomalous device behaviour and unusual login patterns.

10.3 Managing Cookies

Most web browsers allow you to control cookies through their settings. You can set your browser to refuse all cookies or to alert you when a cookie is being sent. However, disabling strictly necessary cookies will prevent you from logging into your ej77 account and using core Platform features. Browser cookie settings vary — please refer to your browser's help documentation for guidance on managing your cookie preferences.

11 Minors and Age Policy

The ej77 Platform is intended solely for adults aged 21 years and above. We do not knowingly collect, use, or retain personal data from individuals under the age of 21. If we become aware that personal data has been collected from a person under 21 years of age, we will take immediate steps to delete that data and close the associated account.

Parents and guardians who believe that a minor in their care has registered an account or submitted personal data to ej77 are encouraged to contact us immediately at [email protected] so that we can investigate and take appropriate action without delay.

ej77 uses age verification as part of its KYC process and reserves the right to request documentary proof of age at any stage of the account lifecycle. For more information on our approach to protecting young people, please visit our Responsible Gaming page.

12 Changes to This Privacy Policy

ej77 reserves the right to update or modify this Privacy Policy at any time to reflect changes in our data practices, service offerings, or applicable legal requirements. When material changes are made, we will post a prominent notice on the Platform and, where practicable, send a notification to your registered email address at least seven (7) days before the revised Policy takes effect.

The date of the most recent revision is displayed at the top of this page. We encourage you to review this Policy periodically to stay informed about how we protect your personal data. Your continued use of the Platform after the effective date of any revised Policy constitutes your acceptance of the changes.

13 Contact Us About Privacy

If you have any questions, concerns, or requests relating to this Privacy Policy or the way ej77 handles your personal data, please reach out to us through any of the following channels:

• Live Chat: Available 24 hours a day, 7 days a week via the Platform — the fastest way to reach us.
• Email: [email protected] — we aim to respond within 4 hours during normal operating conditions.
• Operating Hours: Bangladesh Standard Time (BST, UTC+6), around the clock.

When submitting a privacy-related request, please include your registered username and a clear description of your request or concern so that we can assist you as efficiently as possible. We will verify your identity before taking any action on requests that relate to accessing, modifying, or deleting personal data.